Advertising Week NYC 2004 marked the beginning of what would become one of the most influential gatherings in the global advertising and marketing industry. Conceived by Stillwell Partners, the event was designed to inspire young talent, elevate the public perception of advertising, and reaffirm New York City’s position as a creative capital.
The Origins of a New Industry Tradition
The idea for Advertising Week first emerged during a meeting in October 2002 at Radio City Music Hall. From there, the concept took shape throughout 2003, with planning intensifying in May of that year to launch the first edition in September 2004. As Matt Scheckner, Global CEO of Advertising Week, explained, the vision was to create a festival that blended industry thought leadership with cultural experiences, making advertising more relatable and inspiring to the public.
Opening in Iconic New York Venues
The inaugural Advertising Week NYC took over multiple locations across the city, including the NASDAQ MarketSite, the Museum of Television & Radio (now The Paley Center for Media), and several legendary theaters. The week officially opened with a gala at Gracie Mansion, hosted by then-Mayor Michael Bloomberg, signaling the city’s support for the industry’s revival and growth.
Madison Avenue Comes to Life
One of the highlights of the 2004 edition was the lively street presence along Madison Avenue. On September 20, beloved advertising icons such as the Michelin Man, Mr. Peanut, and the Pillsbury Doughboy made public appearances, drawing crowds and media attention. This playful element reflected the event’s aim: reconnecting people with the fun and creativity that advertising brings to everyday life.
A Strategic Mission Beyond Networking
While Advertising Week NYC was certainly a networking opportunity, its deeper mission was strategic: to spark conversations about the industry’s future, technology’s role in creative storytelling, and the evolving relationship between brands and consumers. The event positioned itself as both a celebration and a forum for tackling real challenges facing advertisers and agencies.
From Local Celebration to Global Platform
Following its debut, Advertising Week rapidly evolved into a global phenomenon. Over the years, it expanded to cities such as London, Tokyo, Sydney, Mexico City, and soon Johannesburg. Each edition preserves the original spirit of the 2004 launch—blending business insights with culture, art, and community engagement—while adapting to regional markets.
In June 2022, Emerald Holding acquired the Advertising Week platform, opening a new chapter in its growth and global reach.
The Lasting Legacy of 2004
The first Advertising Week NYC was more than an event—it was a statement about the power of creativity in business and the importance of keeping advertising relevant to the public. Two decades later, the legacy of that inaugural year continues to influence how the industry connects with audiences and adapts to change. The 2004 edition set the tone for an ongoing dialogue between tradition and innovation, one that still resonates in New York City and around the world.